He went on a pilgrimage to Varanasi to worship in the famous Sivan temple. But discrimination against non-brahmins made him think rationally. He was prevented from eating in places of free-lunch because he did not appear to be a brahmin. When he was starving food was thrown to dogs on the street. The unbearable burning hunger forced Ramasamy to compete with the street - dogs in eating the remnants of food in the leaves.
While eating that food, the eyes of Ramasamy looked at the letters carved on the front wall of the building. They revealed the truth that the choultry exclusively occupied by the highest caste viz., Brahmins, had been built only by a wealthy merchant of Dravidian Race from Tamil Nadu.
Suddenly in the mind of this young man, some questions could have sparked such as: "Why and how the Brahmins can obstruct the Dravidians from taking meals in the choultry although the choultry was built with the money of a Dravidian Philanthropist? Why the Brahmins behaved so mercilessly and fanatically as to push the communities of the Dravidian race even to starvation - death by adamantly enforcing their evil casteism?"
No justifiable answers came to convince the judicious thinking of Periyar on the above questions.
Though Kasi (Varanasi) has been acclaimed as the most "sacred town" by the Brahmins, the worst ugly scenes of immoral activities, prostitution, cheating, looting, begging crowds for alms, floating dead bodies on the River Ganges turned Periyar to abhor that so-called holy-town.
On returning to Erode - his father delegated all his trade rights to this second son and renamed his major commercial concern under the title: "E.V. Ramasamy Naicker Mandi"